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Capitalization Promotion


This guide describes all the Capitalization Promotion steps, processes, and scope.



1. What Is Capitalization?

Is the money that lenders and equity holders provide to a business for daily and long-term needs. A company's capital funding consists of debt (bonds) and equity (stock). The firm uses this money for operating capital. The bond and equity holders expect to earn a return on their investment in interest, dividends, and stock appreciation.


  • Capital funding is the money given to businesses by lenders and equity holders to cover the cost of operations.

  • Businesses take two primary routes to access funding: stock issuance and debt.

  • Before deciding to move forward, companies run extensive analyses on the cost of receiving capital funding and the costs associated with each type of available funding.

2. Understanding Capital Funding

To acquire capital or fixed assets, such as land, buildings, and machinery, businesses usually raise funds through capital funding programs to purchase these assets. A company can take two primary routes to access funding: raising capital through stock issuance and raising money through debt.

3. Stock Issuance

A company can issue common stock through an initial public offering (IPO) or publish additional capital markets. Either way, the money provided by investors who purchase the claims is used to fund capital initiatives. In return for providing capital, investors demand a return on their investment (ROI), a cost of equity to a business. The return on investment can usually be supplied to stock investors by paying dividends or by effectively managing the company’s resources to increase the value of the shares held by these investors.

One drawback of this source of capital funding is that issuing additional funds in the markets dilutes the holdings of existing shareholders as their proportional ownership and voting influence within the company will be reduced.

4. Debt Issuance

Capital funding can also be acquired by issuing corporate bonds to retail and institutional investors. When companies issue bonds, they are, in effect, borrowing from investors who are compensated with semi-annual coupon payments until the bond matures. The coupon rate on a bond represents the cost of debt to the issuing company.

In addition, bond investors may be able to purchase a bond at a discount, and the face value of the bond will be repaid when it matures. For example, an investor who buys a bond for $910 will receive a payment of $1,000 when the bond matures.

5. Special Considerations

Capital funding through debt can also be raised by taking out loans from banks or other commercial lending institutions. These loans are recorded as long-term liabilities on a company’s balance sheet and decrease as the loan is gradually paid off. The cost of borrowing the loan is the interest rate that the bank charges the company. The interest payments that the company makes to its lenders are considered an expense on the income statement, which means lower pre-tax profits.

While a company is not obligated to make payments to its shareholders, it must fulfill its interest and coupon payment obligations to its bondholders and lenders, creating capital funding through debt, a more expensive alternative than equity. However, if a company goes bankrupt and has its assets liquidated, its creditors will be paid off first before shareholders are considered.



There are two key ways a business can access funding: raising capital through issuing stock and raising money through issuing debt.

6. Cost of Capital Funding

Companies usually run an extensive analysis of receiving capital through equity, bonds, bank loans, venture capitalists, the sale of assets, and retained earnings. A business may assess its weighted average cost of capital (WACC), which weights each cost of capital funding to calculate its average cost of capital.

The WACC can be compared to the return on invested capital (ROIC), the return that a company generates when it converts its money into capital expenditures. If the ROIC is higher than the WACC, it will move forward with its capital funding plan. If it’s lower, the business will have to re-evaluate its strategy and re-balance the proportion of needed funds from the various capital sources to decrease its WACC.

7. Examples of Capital Funding

Some companies exist for the sole purpose of providing capital funding to businesses. Such a company might specialize in funding a specific category of companies, such as healthcare companies, or a specific type, such as assisted living facilities. The capital funding company might also provide only short-term and long-term financing to a business. These companies, such as venture capitalists, could also focus on funding a particular stage of the business, such as a business that is just starting up.

8. Promotion

At Cahero Capital, we have an international network of investors, as well as working in synergy with the most important international financial institutions and family offices, such as:































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